MarkUp.io started free and now starts at $79 a month. Here are six tools that handle website and design feedback in 2026, with honest notes on what each one is actually good at.
Free for 3 projects · 14 days of Pro included · No credit card
Why you are here
The rug pull, in numbers
MarkUp.io built its audience as a free tool. Then, in July 2022, the free plan was retired and a single self-serve tier took its place: Pro, at $79 a month. As of June 2026 that is still the deal on their pricing page, $79 a month for one workspace, with a custom-priced Enterprise tier above it and a 30-day trial that asks for your credit card up front. That is $948 a year for a tool plenty of people started using because it cost nothing.
If you got priced out, you are not being dramatic. Solo designers and small agencies who reviewed a handful of pages a month went from $0 to $79 overnight, and “markup.io price hike” became a search term for a reason. The silver lining: the category got better while you were not looking.
Three things worth checking before you pick a replacement. First, what you actually comment on: a captured snapshot, or the real, live site. Second, what your client has to do before they can leave feedback, because every install step costs you a review round. Third, the pricing model: per seat, per project, or flat, and whether the free tier is a plan or a countdown.
The list
Six MarkUp.io alternatives, honestly assessed
We make Pin Feed, so yes, it goes first. The assessments stay honest anyway: real tools, pricing checked in June 2026, and a straight answer on who should pick each one.
01
Pin Feed
Yes, that is us
Best for client review on live websites, with zero install
Pin Feed loads the actual, working site through a reverse proxy, so feedback lands on the page as it really behaves, not on a frozen capture. Your client opens a share link, types a name and an email, and starts pinning. They can switch between desktop, tablet, and mobile views, each with its own set of pins, mark the page up with 6 drawing tools, and every pin grabs a screenshot of that exact moment. Threads, @mentions, and resolve keep the round moving, and Slack gets notified if you want it to.
Where it wins
Pins land on the real, live site through a reverse proxy. Nothing to install, no script, no extension
Desktop, tablet, and mobile views, and each viewport keeps its own pins
Clients join from one share link with just a name and an email
Every pin auto-captures a screenshot of the page at that moment
Images and PDFs get the same treatment, with per-version comments
Every feature is on the free plan, Pro just adds room
Where it does not, yet
Newer product than everything else on this list
Slack is the only shipped integration today (Jira, Linear, and Trello are coming soon, not here yet)
No SSO or enterprise tier if procurement needs one
Free: 3 projects, 500 MB, every feature. Pro: $49/mo, or $39/mo billed yearly at the founding price. New signups get 14 days of Pro automatically, no card.
Pastel is the closest thing to what MarkUp.io used to be, and its free plan still exists. The reviewer experience is smooth and guests can comment without accounts, though feedback happens on Pastel's capture of your page rather than the live site, and some complex or login-gated pages render imperfectly. The real lever is the canvas cap: pricing climbs with how many projects you can keep active at once.
Pick it if: You review mostly marketing pages and want the most established name.
Free: 1 active canvas. Pro: $35/mo for 3 active canvases. Team: $119/mo, starts at 5 users.
BugHerd turns visual feedback into tasks on a kanban board, and dev teams genuinely love that. The trade-off is setup: it needs a one-line JavaScript tag on the site or a browser extension for every reviewer, which makes it a better fit for internal QA than for sending a link to a client. Pricing is by team members, so costs grow as you do.
Pick it if: You want bug tracking with a board more than client review.
Standard: $50/mo ($42/mo billed yearly) for 5 members. Extra members billed per user.
Marker.io is a developer bug-reporting tool at heart. Feedback arrives as rich tickets in Jira, Linear, GitHub and friends, with console logs and session replay on higher tiers, and reporters are free and unlimited. But the widget has to be embedded on your site (or reviewers install an extension) before anyone can report, and the entry plan covers a single active project, so agency math needs their separate Agency plan.
Pick it if: Your feedback needs to arrive in Jira as a properly formatted ticket.
Ruttl packs in a lot: website feedback, an edit mode for nudging CSS right on the page, mobile app feedback, and PDF review. The free plan is tight (1 project, 10 comments total), and paid pricing is per user at $18 a month each, which adds up quickly for a team. If you want one tool that does many jobs and your team is small, the math can still work.
Pick it if: You want edit-the-page tweaks alongside plain comments.
Userback is product feedback software more than a client review tool: an in-app widget, surveys, session replay, and a portal for feature requests. That makes it a strong pick for SaaS teams collecting feedback from their own users, and an awkward one for agencies sending review links to clients. Per-seat pricing keeps the entry cost low, but the free plan only keeps feedback for 7 days.
Pick it if: You are a product team collecting feedback inside your own app.
Free plan: 3 projects·3 viewports, own pins each·0 installs for clients·$39/mo billed yearly
Switching questions, answered
The short, honest versions.
No. The free plan was retired in July 2022. As of June 2026 the pricing page lists one self-serve plan, Pro at $79 a month, plus a custom Enterprise tier, and the 30-day trial requires a credit card. If you are reading this later, check their pricing page, these things move.
Switching takes about two minutes. Paste a URL, send the link.
Start free with 3 projects and get 14 days of Pro automatically, no credit card. If you ever stop paying, your projects freeze instead of vanishing. That is the policy this whole page is about.
